Episode 61: How to Turn LinkedIn Into a Corporate Storytelling Powerhouse with Lara Ziobro
Think LinkedIn is just for job seekers? Think again.
In this episode, I’m chatting with digital marketing leader and corporate storyteller Lara Ziobro to talk about why LinkedIn is the platform for employee-driven brand awareness, B2B storytelling, and executive visibility.
Lara brings over two decades of marketing and communications experience at major companies like Citigroup and Weber Shandwick. She shares how she transitioned from HR to digital strategy, what’s working now for large agencies on LinkedIn, and how YOU can tap into what’s working, whether you’re a solo entrepreneur or leading a large team.
If you’ve ever wondered how to get your team active on LinkedIn or how to get results without paying for ads, this conversation is your blueprint.
Episode Highlights:
Why LinkedIn has become the platform of choice for B2B and internal storytelling
How to activate executives and employees as authentic brand advocates
The content formats that are actually working on LinkedIn right now
Why document uploads (PDF carousels) are outperforming animated content
How to measure success on LinkedIn beyond just impressions and followers
The future of LinkedIn and trends to watch for in 2025 and beyond
How to start building your personal or business brand on LinkedIn—without feeling cringey
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Resources
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Connect with Lara Ziobro
Website: https://lararuth.com
Instagram + TikTok: @LaraZiobro
LinkedIn: Lara Ziobro on LinkedIn
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
