Episode 67: Real Talk Q&A: Schedulers, TikTok vs. Instagram, Posting Frequency, and More

Written By Heidi Schmidt

Feeling overwhelmed by all the advice about what to post, when to post it, or how to manage your content when life gets busy? 

You’re not alone. In this episode, we’re keeping it real with a laid-back Q&A session, answering frequently asked questions straight from clients, DMs, and conversations with fellow business owners.

From choosing the right scheduler and navigating TikTok vs. Instagram, to how much is too much content and when to give yourself permission to take a break—this episode is packed with practical advice for service-based business owners trying to keep up with marketing without burning out. Plus, Heidi shares a few unfiltered personal moments (spoiler: it involves kittens and chaos) to remind you that marketing and life are always intertwined.

Episode Highlights:

  • What to look for in a content scheduler 

  • Should your business be on TikTok, Instagram, or both?

  • The truth about personal updates on business accounts (and why relatability does build connection)

  • How much time per week should you really be spending on social media?

  • Is it possible to post too much, and what happens when you do?

  • Boosting vs. ads: what actually works?

  • Why email marketing is not optional

  • How to stay consistent with content when life is overwhelming, and when it’s okay to drop the ball

Reminder, there’s no perfect formula when it comes to showing up online. Whether you’re crushing your content calendar or barely posting at all, what matters is that your strategy supports your business and your life, not the other way around.

If this episode helped give you perspective, clarity, or a much-needed sigh of relief, please consider subscribing to Stop the Scroll and leaving a review. 

Resources

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Heidi Schmidt https://www.heidijschmidt.com
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Episode 66: The Truth About Going Viral: Why It’s Not a Marketing Strategy