Episode 76: Q4 Marketing Strategy: Small Business Holiday Marketing Planning Tips

Sep 22

Scrambling to pull together holiday promotions at the last minute? Let’s fix that.

Marketing during this time of year can feel incredibly overwhelming, but with the right plan in place, it can also be your most profitable season.

In this episode of Stop the Scroll, we’re walking you through a practical approach to small business marketing strategy for the final 90 days of the year. From tying your revenue goals directly to your marketing goals to breaking down a tactical plan that balances visibility, conversions, and client nurturing, you’ll learn how to simplify your efforts while still hitting big results.

We’re also discussing how service providers can capitalize on this season to attract clients looking ahead to 2026. With insights on holiday promotions, email marketing, social media content pillars, and key metrics to track, you’ll walk away with the tools to finish the year strong and enter the new year with clarity and momentum.

Episode Highlights:

Why Q4 planning looks different from other quarters—and how holiday noise impacts your strategy
How to tie your marketing goals directly to your business revenue goals
The most important metrics to track (open rates, click-throughs, conversions) and how to pivot when something isn’t working
How to leverage Q4 as a service provider (not just retail!) to attract clients looking ahead to 2026

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