Episode 78: Why Business Owners Need a Creator Mindset When Showing Up on Social Media

Written By Heidi Schmidt

Are you treating social media like another task on your to-do list? Do you treat it as a tool to genuinely connect with your audience? For many small business owners, the difference between feeling overwhelmed and seizing an opportunity comes down to one thing: mindset.

This week, I’m exploring what it means to adopt a creator mindset in your marketing. This shift isn’t about becoming an influencer or oversharing. It’s about weaving in stories, values, and moments of connection so your audience feels seen and understood. When you bring the personal into the professional, you create content that resonates….and ultimately, converts which is what we all want, right?

If you’ve ever struggled with making your content feel authentic (without oversharing), this conversation will give you the perspective and practical tips you need to humanize your brand and show up online with confidence.

Episode Highlights:

  • Why the traditional “check the box” approach to social media doesn’t work

  • What it means to adopt a creator mindset (and why it’s not about being an influencer)

  • How storytelling builds stronger audience connections than endless “how-to” content

  • Why authenticity and relatability matter more than perfection in your content

  • Why treating social media as a creative sandbox helps you experiment, play, and grow

Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. 

Resources & Mentions:

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Connect with me:


Heidi Schmidt https://www.heidijschmidt.com
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Episode 77: How to Write Instagram Hooks That Stop The Scroll