Episode 84: How to Plan Your End-of-Year Marketing (Without Burning Out)

Written By Heidi Schmidt

Feeling stretched thin as the year wraps up? You are NOT alone. 

In this life-and-business update, we’re talking about why Stop the Scroll is moving to a biweekly cadence and how I’m simplifying my own marketing to finish the year strong. You’ll hear real talk about bandwidth, capacity, and what to do when your pipeline needs love because you’ve been head-down serving clients.

Then we get practical. I walk through a simple end-of-year planning process you can use right now. You’ll learn how to repurpose past wins, package timely offers, and schedule just enough content to stay visible through the holidays without living on your phone.

Episode Highlights:

  • Why I’m shifting the podcast to biweekly and how to decide when something has to give

  • Bandwidth vs. capacity: a sanity check for service providers before taking on more work

  • What to do when you haven’t marketed yourself in a while and the pipeline feels light

  • Offer ideas that convert now: bundles, strategy sessions with short-term support, and workshop promos.

  • How to reuse what you already have: emails, landing pages, and high-performing posts.

  • Pink Friday, Black Friday, and Small Business Saturday: easy ways to tie in your messaging

Resources & Mentions:

Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!

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Connect with me:

Heidi Schmidt https://www.heidijschmidt.com
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Episode 82: You Don’t Need Social Media to Win. What to do instead…