Episode 87: How to Keep Marketing When the World Feels Heavy (A Low-Energy Plan to Stay Consistent)
If you’ve been staring at your content calendar like… “I literally cannot today.” This episode is for you.
Because sometimes the world feels heavy, routines fall apart, motivation disappears, and marketing starts to feel pointless…or impossible. In this honest, real-time conversation, I’m sharing what I’m navigating too: the pressure to keep showing up, the exhaustion of trying to separate “Business Heidi” from the rest of me, and the reminder that you don’t have to be perfectly consistent to be effective.
We’re talking about what it looks like to show up as a whole human, how to create content that builds trust (especially when you’re not at 100%), and a “low-energy marketing plan” you can lean on when your bandwidth is limited—but your business still matters.
Episode Highlights:
Why it’s okay to give yourself grace when your routines (and your motivation) fall apart
How to show up authentically without turning your platform into a soapbox
Why “behind-the-scenes” and honest content builds connection faster than polished perfection
The mindset shift: every small action counts (even one Story, even one repurposed Reel)
My “low-energy marketing plan” for staying visible without burning out
Why having a strategy + calendar makes consistency feel simpler (and less emotional)
When it’s time to get help… and yes you can get help without outsourcing everything
Resources & Mentions:
Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!
______________________________________________________________________
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com
