Episode 89: Lessons in Entrepreneurship – What 6 years in business has taught me
This week we’re celebrating six years in business – and two years of podcasting!
But we’re also marking a milestone in that we’re putting a pause on season one of the podcast. In this reflective episode, I’m sharing the biggest lessons entrepreneurship has taught me about marketing, leadership, authenticity, and growth. We’re having an honest conversation about what it really looks like to grow a business through changing seasons. Because entrepreneurship is not just about strategy. It is also about protecting your bandwidth, knowing your priorities, and giving yourself permission to evolve.
In this episode, I’m walking through six of the biggest lessons I’ve learned, including why engagement still matters more than being everywhere, why authentic marketing matters more than ever in a world full of AI-generated content, and why having the right people in your corner can change everything.
If you’re a small business owner or entrepreneur who has been feeling stretched thin, questioning your next move, or trying to grow your business without losing yourself in the process, this episode is for you. It is a personal and practical conversation about social media strategy, business growth, knowing your capacity, raising your rates, and building a business that supports the life you actually want.
Episode Highlights:
Why engagement still drives growth, both online and offline
The reminder that you do not have to be everywhere, but you do have to show up
Why authenticity matters even more in the age of AI-generated content
The difference between bandwidth and capacity in business
Why some seasons are for growth and others are simply for survival
The importance of surrounding yourself with honest, supportive people
Why business owners need to stop underselling themselves and raise their rates
How social media has changed and why owned marketing matters more than ever
Resources & Mentions:
Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!
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Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com
