Episode 57: Why Knowing Your Numbers Is the Ultimate CEO Move featuring Gala McCray

Written By Heidi Schmidt

Let’s be real: for many small business owners, bookkeeping feels like a necessary evil - a box to check for taxes, a task to avoid until it's urgent. But what if your financials could actually become your secret weapon to business growth?

This week, I’m joined by Gala McCray, founder of Two Arrows, a boutique financial services firm that supports creative and service-based entrepreneurs. We’re diving deep into why financial clarity isn’t just about taxes or compliance, and how it’s a core leadership tool that helps you make bold, strategic decisions with confidence.

From recognizing the true cost of servicing a client to knowing when (and how much) to invest in marketing, Gala shares actionable tips to help you shift from “doing” to leading. Whether you're just getting a handle on your numbers or ready to scale, this episode will empower you to own your role as CEO.

Episode Highlights:

  • Why shifting from “doer” to decision-maker changes everything

  • The core financial reports every entrepreneur should review monthly

  • How to stop being “gun-shy” with money and start making empowered decisions

  • What marketing KPIs you should track and how to actually evaluate ROI

  • How a CEO mindset and diversified income transform your ability to grow

  • The truth about how much you should be spending on marketing

If you loved this episode, I’d be so grateful if you’d subscribe and leave a review. It helps Stop the Scroll reach more entrepreneurs like you — and keeps the insights coming your way each week.

About Gala

Gala McCray is the founder of Two Arrows, a boutique financial services firm helping service-based entrepreneurs elevate their financial operations with strategic bookkeeping, cashflow clarity, and executive-level advisory. With nearly two decades of experience in operations and financial management across corporate, nonprofit, and creative sectors, Gala blends precision with care to deliver peace of mind—because luxury, to her, means knowing your numbers are working as hard as you are.

As a QuickBooks Online ProAdvisor and financial thought partner to agencies, consultants, and creatives, Gala empowers business owners to make bold, confident decisions rooted in clarity and control. Her signature framework—Consistency, Comfort, and Confidence—has become a trusted roadmap for clients ready to scale sustainably and lead like CEOs.

When she’s not transforming spreadsheets into strategy, Gala can be found championing financial empowerment through masterclasses, podcast appearances, and her blog series The Art of Bookkeeping.

______________________________________________________________________

Connect With Gala

Connect with me:


Heidi Schmidt https://www.heidijschmidt.com
Previous

Episode 58: How to Create a Winning Email Marketing Strategy

Next

Episode 56: How I Use AI in My Marketing (Without Losing My Voice)