Episode 58: How to Create a Winning Email Marketing Strategy

Written By Heidi Schmidt

If Instagram disappeared tomorrow, how would you connect with your audience? 😬

It’s a question more business owners need to ask themselves — because relying solely on rented platforms like social media is risky. In this episode of Stop the Scroll, I’m diving into the one platform you actually own — and the one that consistently delivers the highest ROI in marketing: your email list.

I’m breaking down why email is not dead (spoiler: it’s thriving), how to create personalized newsletters that get results, and how to start building or rebooting your email strategy today — without burning out your list or yourself.

Whether you’re just starting out or have been ghosting your email list (no judgment here), this episode will give you actionable steps to create emails your audience wants to open.

Episode Highlights

  • Why email marketing still delivers the best ROI

  • What rented platforms (like Instagram) can’t offer you—and what email can

  • How to write a newsletter that builds real relationships

  • The simple structure I use for writing emails that get replies and conversions

  • Why consistency beats frequency (and what Jay Schwedelson says about it)

  • Tips for writing skimmable, actionable content your audience will actually read

If this episode helped shift your thinking about email marketing, share it with a friend and leave a review! It helps us reach more entrepreneurs like you — and keeps this show growing.

Resources Mentioned

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Connect with me:

Heidi Schmidt https://www.heidijschmidt.com
Next

Episode 57: Why Knowing Your Numbers Is the Ultimate CEO Move featuring Gala McCray