Episode 59: From 1:1 to One-to-Many: How to Scale Your Business with Purpose (feat. Jen Howat)

Written By Heidi Schmidt

What do you do when you’re fully booked and burned out, but still want to grow your business?

In this episode of Stop the Scroll, I’m joined by strategist and Kajabi expert Jen Howat to talk about what it really looks like to scale your business with purpose. Whether you’re building a course, considering a membership, or testing out a group program, Jen breaks down the real strategy behind turning your 1:1 expertise into a scalable, sustainable offer that fits your life and your goals.

From her background in ministry to building thriving digital programs for service-based entrepreneurs, Jen shares practical guidance on how to expand your income and impact, without losing yourself in the process.

Episode Highlights

  • The signs it’s time to create a digital offer (and what type might be best)

  • The difference between a course, a membership, and group consulting offer

  • Why “launching and crickets” is normal, and what to do next

  • The #1 cause of overwhelm in online programs (and how to avoid it)

  • Why defining your ideal customer and the transformation is key to success

  • How to repurpose your framework into scalable content

  • Why done is better than perfect

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Resources Mentioned

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Connect with me:

Heidi Schmidt https://www.heidijschmidt.com
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Episode 60:  The Mindset Shift You Need to Hit Your Big Business Goals
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Episode 58: How to Create a Winning Email Marketing Strategy