Episode 63: You’re Not Lazy, You’re Overwhelmed: How to Beat Social Media Burnout

Written By Heidi Schmidt

Let’s be real, if you’ve ever opened Instagram, stared at the caption box, and closed the app without posting, OR if you have half a dozen unposted drafts of reels that you’re not sure you love enough to post. You, my friend, are not alone. And you’re definitely not lazy.

In this episode, I’m pulling back the curtain on what’s really going on when we feel stuck or inconsistent with our content. From decision fatigue to burnout and comparison traps, I’m sharing the honest truth about how I’ve been navigating my own marketing rut and what I’m doing to move through it.

If you’re a business owner feeling overwhelmed by the pressure to show up everywhere, this episode is your permission slip to simplify, reset, and redefine what consistency looks like on your own terms.

Episode Highlights:

  • What causes content burnout (and why it’s not laziness)

  • The decision fatigue that’s stealing your creativity

  • The harmful “shoulds” we put on ourselves as business owners

  • How I’m reworking my own content strategy to protect my energy

  • A simple batching structure to try when you’re short on time

  • The difference between showing up intentionally vs. constantly

  • How to use AI (like ChatGPT) to help, not replace, your voice

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Make sure you subscribe, leave a review, and share this episode with a fellow business owner who needs to hear that they’re not doing it wrong…they’re just doing a lot.

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Heidi Schmidt https://www.heidijschmidt.com
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Episode 62: Instagram Stories That Sell: The 3-Step Strategy You’re Probably Skipping