Episode 64: What’s Actually Working on Social in Q2 (and What’s Not)

Written By Heidi Schmidt

Feel like you’re throwing content at the wall and hoping something sticks? 

You’re not alone. This quarter’s social media updates might explain why. 

In this episode, we’re discussing what actually changed across Meta, Instagram, LinkedIn, and TikTok in Q2 and how those shifts affect your strategy, your reach, and your sanity. 

From Meta’s all-video strategy to Instagram’s new “Trial Reels,” improved analytics on LinkedIn, and the looming TikTok ban—this is the episode that will help you cut through the noise and stay strategic online.

Whether you’re DIY-ing your marketing or managing a team, this is your shortcut to staying smart and strategic online.

Episode Highlights:

  • Why all videos are now considered Reels on Instagram and Facebook (and what that means for your reach)

  • The hidden truth about link performance on Meta—and where you should be placing your URLs

  • Everything you need to know about Instagram’s Trial Reels, the Edits app, teleprompters, and new image formatting

  • The big metric to track on LinkedIn that signals if your content is actually converting

  • A clear-eyed take on the TikTok ban situation and what business owners should be paying attention to

  • How AI is quietly changing ad performance (and what to keep an eye on)

  • The latest additions to LinkedIn, including Adobe Express integration and Canva templates

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If this episode gave you clarity or a new perspective, share the love! Leave a review, follow the show, and DM Heidi on Instagram to let her know what topic you want her to tackle next.

 Resources

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Connect with me:

Heidi Schmidt https://www.heidijschmidt.com
Next

Episode 63: You’re Not Lazy, You’re Overwhelmed: How to Beat Social Media Burnout