Episode 65: The CEO Mid-Year Check-in: Strategy for Sustainable Growth

Written By Heidi Schmidt

It’s July friends! How’s business?

Now that we’re either midway through 2025, we’re all either coasting, growing, or drowning in overwhelm. 

This week, we’re hitting pause and asking the questions every business owner needs to answer mid-year: What’s working? What’s draining you? And how do you shift now so you’re not scrambling come Q4?

In this honest, behind-the-scenes episode, Heidi shares some personal updates, lessons in delegation, and what it means to reset your business strategy with intention. You’ll walk away with a step-by-step reflection framework designed to help you realign your marketing, energy, and offers for the back half of 2025.

Episode Highlights:

  • How to audit your marketing for ROI (not just vanity metrics)

  • The hidden cost of offers you’ve outgrown

  • What to look for in your social insights, email open rates, and website traffic

  • Delegation struggles and how to start letting go

  • Why being human in your content is a business growth strategy

You don’t need to overhaul your business overnight, but taking time now to reset your strategy can save you serious time, energy, and overwhelm in Q4. If this episode gave you the clarity or push you needed to course-correct, I’d love for you to share the love.

 Leave a review or rating wherever you listen, it helps fellow entrepreneurs find the show and make their own mid-year reset.

Let’s make the rest of 2025 your most aligned (and least chaotic) yet.

Resources

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Connect with me:

Heidi Schmidt https://www.heidijschmidt.com
Next

Episode 64: What’s Actually Working on Social in Q2 (and What’s Not)