Episode 73: Why Authenticity Beats Perfection in Marketing (and How to Finally Post Without Overthinking)

Written By Heidi Schmidt

What’s really holding you back from showing up online? For most business owners, it isn’t for lack of strategy—it’s mindset. 

In this episode of Stop the Scroll, we’re getting real about the fear of rejection, imposter syndrome, and the pressure to “look perfect” that keeps so many of us from sharing our stories.

We’re talking about how authenticity and resilience go hand-in-hand, and why letting go of perfection is the key to connection. If you’ve ever hesitated to hit “post,” this episode will give you both encouragement and practical strategies to get out of your head and into action.

Episode Highlights:

  • Why authenticity builds trust—and why that matters more than polished perfection

  • How to overcome fear of rejection, trolls, and overthinking

  • Simple practices to boost resilience and confidence online

  • Why remembering your why makes it easier to show up consistently

  • Practical tips to create and post content—even when self-doubt creeps in

Resources & Mentions:

Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!

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Connect with me:

Heidi Schmidt https://www.heidijschmidt.com
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Episode 72: What Instagram’s Latest Updates Mean for Your Marketing Strategy