Episode 74: How to Identify Your Ideal Audience (and Why Broad Answers Don’t Work)

Written By Heidi Schmidt

If your answer to “Who’s your audience?” is something broad like “women” or “business owners,” it’s time to dig deeper. If you’re marketing to everyone generally, you’re really marketing to no one. 

In this episode of Stop the Scroll, we’re breaking down the questions you need to ask yourself to get clear on who you really serve; and how that clarity can transform your content, messaging, and offers.

Clarity isn’t limiting…it’s empowering. The more specific you are about your audience, the easier it is to attract the right clients and create content that resonates. This episode is part guided exercise, part tough love, and 100% designed to help you stop throwing spaghetti at the wall and start marketing with purpose.

Episode Highlights:

  • Why broad categories don’t cut it (and what to do instead)

  • The essential demographics you need to define your audience

  • How to uncover your audience’s mindset, values, and motivations

  • The importance of pain points, desires, and goals in shaping your message

  • How to identify buying behaviors and habits that drive your strategy

  • Why knowing your differentiator helps you stand out in a crowded market

Resources & Mentions:

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Connect with me:


Heidi Schmidt https://www.heidijschmidt.com
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Episode 73: Why Authenticity Beats Perfection in Marketing (and How to Finally Post Without Overthinking)